During World War I the Chasseurs Alpins, nicknamed "les Diables Bleus," were well known French soldiers. They first gained attention when their unique training and alpine knowledge was counted upon to break the stalemate of trench warfare in their native region of the French Alps. Unfortunately the Vosges Campaign in March, 1915, failed to alter the status quo even though the Blue Devils won accolades for their courage. However, their distinctive blue uniform with flowing cape and jaunty beret captured public imagination. When the United States entered the war, units of the French Blue Devils toured the country helping raise money in the war effort. Irving Berlin captured their spirit in song describing them as "strong and active, most attractive . . . those Devils, the Blue Devils of France."

R. Dwight Ware, editor-in-chief of the Trinity Chronicle, 1921-22, wrote that the current nicknames of The Methodists or the Blue and White were not very satisfactory, and launched a campaign for a "catchy name, one of our own possession that would be instantly recognizable nationwide in songs, yells and publicity."

At a campus pep rally to stir up enthusiasm it was pointed out that Georgia Tech was gaining recognition as the "Golden Tornados" and that rival North Carolina State College had recently adopted the name "Wolf Pack." There were numerous nominations including Catamounts, Grizzlies, Badgers, Dreadnaughts, and Captains which was in honor of the well-liked Coach W. W. "Cap" Card.

Believing a choice utilizing the school colors of dark blue and white to be appropriate, the newspaper editors urged a selection from among the nominations of Blue Titans, Blue Eagles, Polar Bears, Blue Devils, Royal Blazes, or Blue Warriors. None of the nominations won strong favor but Blue Devils apparently had enough support to elicit the criticism that it would arouse opposition on the Methodist campus "for obvious reasons," and that it might prove risky and jeopardize football if a controversial name were used at that particular time. The football season passed with no official selection of a name.

William H. Lander, an assistant editor of The Chronicle, suggested the Blue Devils, although he later admitted that not even he was enthusiastic about it. No name got anywhere near a majority vote, so at the end of the 1922 school year Duke was still without a nickname.